Te Ao Hou was established in April 2003 as a tribal-based Primary Health Organisation (PHO) deriving its origins, vision and values utilizing a tribal context as its foundation. In a climate of transformation when National came into government in 2009 Te Ao Hou Trust went through a process of disestablishing as a Primary Health Organisation (PHO) when the Eastern Bay of Plenty Primary Health Alliance was formed in late 2010 and adapted into a Whānau Ora network lead organisation. The reconfiguration of primary care was central to the involvement of Te Ao Hou Trust both regionally and nationally with the advent of the Better, Sooner, More Convenient front line services led by the Ministry of Health and the Whanau Ora strategy led by Te Puni Kōkiri and championed by the then Minister for Whānau Ora, Tariana Turia.

A proof of concept Whānau Ora model of service delivery to reorient and integrate existing services and funding streams to deliver BSMC was developed. It was the basis of how Te Ao Hou Trust implemented the Whānau Ora philosophy over the next three years as a Whānau Ora Network Lead within our locality. It reflected our passion and commitment towards the realisation of Whānau Ora for the Eastern Bay of Plenty community.

Te Ao Hou Trust has endured and managed many changes, primarily driven by the political environment.



“He whānau mārohirohi, he whānau mōhio, he whānau toiora, he whānau mahi ngātahi”
“Resilient, Knowledgeable, Nurtured, Engaged Whānau”



An independent Trust that provides pathways that is responsive to the needs of whānau.




Value quality responsibility and stewardship over people, land and resource. Contribute to the preservation of tangata whenua knowledge and traditions.

Kia tika ngā mahi

Being trustworthy accountable to others and sharing and accepting responsibility.


Behaviour that enhances the mana of other people, show respect , kindness and support


Support commitment to learning, retention and creation of knowledge;
Teaching preserving and creating knowledge
Traditional knowledge that is unique to individual iwi and/or other ethnicities
Developing knowledge, skills and attributes
Developing and attaining appropriate qualifications.


Recognise and support Māori self-determination
Attributes of positive leadership
The ability to act upon choice.


Support the rights of individuals to have a place to belong
A place where we gain strength and energy and purpose.


Recognise that physical, mental and spiritual elements are of equal importance. Recognise the importance of relationships to maunga, awa, mōana, marae.


Related to all living things
Being part of and contributing the wider community through support, guidance, direction and nurturing
Whānau and relationships includes whakapapa from the past, present and future.